Hours 8 Books Recommended:. .
By rbsa Publishers, Jaipur.
Working with SQL plus Introduction to tables, Introduction to keys, data integrity constraints, Creating Tables, duplicating tables, deleting the records, updating the record and inserting the records from tables, viewing a table structure, joins.
Course Content: unit 1: Introduction To Consumer Behaviour hours 10 Definition.B Consumer Buying Process Importance.B Approaches to Study.B Basic Model.B Stages of Buying Process Industrial Buying / Organization Buying Current Trends.B a) Models and theories.Gandhi,.C.; Marketing: A Managerial Introduction, 2003.Gupta (R G)-Galgotia Publications. .Black Book of Visual Basic - Dream Tech Press Reference Books:. .Data Preprocessing: Its importance.Marketing of Insurance Services Marketing of Educational Services Marketing of Hospitality Tourism Creating Right Service Philosophy Cases of Service Marketing text books:.
Analysis concepts and principles: Requirement Analysis, Communication Techniques, Analysis Principles, Software prototyping, Specification /Software Requirement Specification Analysis modeling: Elements of the Analysis model, Data modeling, Functional modeling and Information Flow The mechanics of Structured analysis, The Data Dictionary, Overview of other classical analysis methods Design.
Company Final Accounts : Books of Account, Preparation of Final Accounts, Profit Loss Account, Balance Sheet, Requirements of Schedule VI concerning Profit Loss Account and Balance Sheet, Preparation of Simple Company Final Accounts.
7 Public Policy: From Legal issues to Privacy: EC-Related legal Incidents, Legal, Ethical, Other idm 6.23 serial number build 17 tour de france 2013 game pc Public Policy issues, Protecting Privacy, Protecting Intellectual property, Free Speech, Internet Indecency, Censorship, Taxation Encryption Policies, Other Legal Issues: Contracts, Gambling, More, Consumer Seller Protection in EC text books:. .
Syllabus Content Unit-I Introduction to Marketing : Nature, scope and importance of marketing, basic concepts, marketing environment, Market segmentation, targeting and positioning.
Lucknow, Bharat Law House, Delhi.Looking at perspective both in Indian and Global Context.BBA (CAM semester II, subject code, subject.Course Content unit.Binomial accel world episode 11 distribution; Poisson distribution; Normal distribution and their applications.